How Pre-Event Planning Can Make or Break Your Watch Party
There’s nothing quite like the energy of a packed bar on fight night or during a major game. The buzz, the crowd, the cheers—it’s a moment that keeps customers coming back. But what most people don’t see, is the work that goes in long before the first fan walks through the door. That’s where the […]
From Viral Star to Pay-Per-View Powerhouse: Why Jake Paul Fights Belong on Your Screens
Jake Paul might’ve started as a viral YouTube personality, but today, he’s one of the biggest names in combat sports—and more importantly, one of the biggest draws for bars and restaurants. At Joe Hand Promotions, we’ve seen the impact his fights have on foot traffic, viewership, and revenue for bars and restaurants nationwide. Whether […]
The Canelo Lore: Why Bar and Restaurant Owners Should Tap into the Canelo Craze
When Canelo Álvarez steps into the ring, it’s not just a fight—it’s a spectacle. As the only Mexican boxer to become an undisputed champion, Canelo is a global icon and one of boxing’s top draws. With a record of 62-2-2 and 39 knockouts, he’s proven himself time and time again as the pound-for-pound king. He’s […]
Spring Into Live Sports Action
Spring is here, and just like the changing seasons, it’s the perfect time for your bar or restaurant to turn over a new leaf—one that’s packed with action! Live sports aren’t just a momentary win; they’re a long-term play for customer loyalty, higher foot traffic, and increased revenue. By jumping in now, you’re setting yourself […]
How Live Sports Content Drives Customer Retention: Key Stats Every Bar Owner Should Know
Keeping customers engaged and coming back is more challenging than ever for bar owners. With growing competition, standing out isn’t just important, it’s essential. We partnered with Technomic on a recent study to better understand these challenges and examine what drives customer traffic and engagement. The results? Establishment operators are feeling the pressure—44% expect a […]
2025 Live Sports Content Trends: What’s in Store for Bars & Restaurants
The sports world is buzzing louder than ever, and bars and restaurants are poised to cash in. Live sports have become a cornerstone of community entertainment, offering a proven way to boost revenue and create unforgettable experiences for your customers. Let’s dive into what’s trending in 2025 and find ways to keep your establishment ahead […]
3 WAYS LIVE COLLEGE FOOTBALL CAN BOOST SALES IN YOUR ESTABLISHMENT
For Americans across the country, college football has become much more than just a game– it is a cultural phenomenon. In the 2022 season alone, 45 college football games garnered over 4 million viewers each. For commercial establishment owners, this surge in interest presents a golden opportunity to elevate their businesses into a thriving hub […]
How To Show ESPN+ For Business Events In Your Bar: 4 Easy Steps
The quintessential bar experience involves three things: tasty food, delicious drinks, and lively sporting events. Offering events from golf, soccer, tennis, college football, and more, ESPN+ For Business is a game-changing tool for bar owners. Build a loyal customer base, drive revenue, and increase foot traffic to your business when you partner with Joe Hand […]
The Ultimate Guide On How to Legally Show Live Sports in Your Bar
Running a successful sports bar or restaurant involves more than just great food and a lively atmosphere. It’s about creating an experience for your patrons. Live sporting events bring an exciting environment that encourages customers to come back week after week for the game-day action. As bar owners, you know how valuable showing live sports […]
HOW HOSTING BOXING PAY-PER-VIEWS CAN INCREASE PROFIT
Professional boxing events are an exciting source of exhilaration for boxing fans. For commercial establishments, there is tremendous potential to increase profit, drive foot traffic, and bring in new audiences. These events uncover the undeniable impact boxing wields on your establishment’s revenue potential and the lasting connection they create with the boxing enthusiasts in your […]