BRING THE BIGGEST NIGHTS IN COMBAT SPORTS TO YOUR ESTABLISHMENT
UFC is the world’s premier mixed martial arts organization and a global leader in combat sports. For bars and restaurants, it delivers a high-energy viewing experience that brings fans together, keeps them engaged for hours, and drives meaningful food and beverage spend. Now, with the introduction of the Championship Rounds package, you have more access than ever to the biggest events in combat sports so you can turn every event into a revenue opportunity.
WHAT YOU GET WITH CHAMPIONSHIP ROUNDS:
- 80+ events and 340+ hours of live content annually
- Premium fight programming all year long
- Digital marketing assets to promote every event
- Mailed posters for Numbered Events
- Full prelim access, which is no longer available on linear TV
WHY CHAMPIONSHIP ROUNDS
- 10 times more fight content in one streamlined subscription
- Fans watch fights in groups, helping fill tables and increase per-visit spend
- Events keep customers in your establishment for 4 to 5 hours, maximizing revenue per seat
- According to a UFC fan survey, 88 percent of UFC fans return to establishments on non-fight nights, turning fight fans into regular customers who come back week after week
EXPLORE ALL INCLUDED PROGRAMMING
UFC Numbered Events
(Main Card + Prelims)
- Around 12 premium events per year featuring championship fights, top contenders, and the biggest names in the sport
- These are the most anticipated fight nights on the calendar and often drive group viewing and advanced planning from fans
- Includes prelims with 7 to 8 undercard fights that builds momentum early in the night and leads directly into the main card, keeping customers engaged for hours
WHY IT MATTERS: These are your highest traffic nights. With prelims included, you can bring customers in earlier, keep them longer, and maximize spend throughout the entire event.
UFC FIGHT NIGHTS
- About 24 events each year, giving you consistent fight programming nearly every other week
- Headlined by top contenders, rising stars, and well-known fighters
- Cards are designed to be competitive from top to bottom, which keeps fans engaged throughout the full broadcast
- Often centered around a main event that draws fans in, with strong matchups across the rest of the card
WHY IT MATTERS: Fight Nights create consistency. They give customers a reason to come back regularly, not just for major events, helping you build habit and repeat traffic.
ZUFFA BOXING
- A new boxing promotion led by Dana White that brings a faster-paced and more fan-friendly approach to the sport
- Fights move quickly with minimal downtime, keeping energy high and customers engaged
- Focus on high-quality, competitive matchups featuring top talent
- Early roster includes notable names like Jai Opetaia, Conor Benn, and Edgar Berlanga
WHY IT MATTERS: Brings a new style of boxing to your lineup, giving customers more reasons to visit and stay engaged throughout the night.
UFC BJJ (BRAZILIAN JIU-JITSU)
- Showcases elite grappling and submission-based competition
- Focuses on technique, speed, and high-level skill
- Highlights one of the core disciplines that made mixed martial arts popular worldwide
- Appeals to dedicated combat sports fans and a growing grappling community
WHY IT MATTERS: Adds depth to your programming and helps you attract a broader, more diverse fight audience beyond just casual viewers.
POWER SLAP
- A rapidly growing combat sport built for quick, high-impact moments
- Competitors go head-to-head in a test of durability and willpower
- Designed for viral appeal, with millions of monthly impressions across social media
- Easy for casual fans to understand and engage with immediately
WHY IT MATTERS: This is attention-grabbing content that sparks reactions, conversations, and longer stays, even from customers who may not be traditional fight fans.
DANA WHITE’S CONTENDER SERIES
- A 10 week seasonal series airing weekly
- Features up-and-coming fighters competing for the chance to earn a UFC contract
- High stakes and high effort from athletes create exciting, action-packed fights
- Gives fans a chance to discover future stars before they become household names
WHY IT MATTERS: Weekly programming builds routine. Customers start to associate your location with fight nights and come back consistently over time.
UPCOMING EVENTS WITH CHAMPIONSHIP ROUNDS
UFC 328: INCLUDES PRELIMS AND MAIN CARD
5/9/2026 PRELIMS: 5PM ET
MAIN CARD: 9PM ET
ZUFFA BOXING 6: MOSLEY JR. VS. BOJACHUK
5/10/2026 6PM ET
POWER SLAP 20
5/15/2026 9PM ET
UFC FIGHT NIGHT: ALLEN VS. COSTA
5/16/2026 5PM ET
UFC BJJ 8
5/21/2026 8PM ET
Zuffa Boxing 7
6/6/2026 2PM ET
STILL PREFER TO PURCHASE UFC NUMBERED EVENTS INDIVIDUALLY?
You can still choose to buy Numbered Events a la carte which includes access to individual Numbered Event main cards only and digital promotional assets
NOTE:
- Prelims are not included
- Fight Nights, Zuffa Boxing, Power Slap, and other programming are subscription only
- You will not receive mailed posters
A la carte offers flexibility, but Championship Rounds delivers more content, more consistency, and more revenue potential.
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