In our last blog, How to Determine Which Sports Content is Best for Your Bar, we outlined how to identify the right live sports to help drive traffic to your establishment. Once you’ve made those decisions, the next step is putting that strategy into action.
Execution is where your live sports strategy truly makes an impact. Just like choosing the right content, success doesn’t come from trying to do everything, it comes from being intentional about how you bring it all together. A well-planned approach can turn a single event into a consistent driver of foot traffic and revenue.
Here’s the best way to get your live sports strategy off the bench.
OPERATIONS
From an operational standpoint, preparation is key. About three weeks before a major event, such as UFC Numbered Events, is typically the ideal time to begin promoting, so it’s important to have everything in place ahead of that window. This includes purchasing the event, making sure your space is set up to handle increased traffic, your staff is aligned on delivering a strong customer experience, and your equipment is ready to go.Â
Beyond the basics, the most successful bars and restaurants think beyond what’s on the screen. Consider what you can implement alongside the event to enhance the experience and drive additional revenue, such as cover charges or special event menus.
MARKETING
Marketing plays just as important of a role. Even the best setup won’t make an impact if no one knows about it. Promoting your events consistently helps build trust with your customers and positions your establishment as a reliable destination to watch live sports. When customers know they can count on you to show the games they care about, it creates a habit, and that’s what drives repeat visits.Â
In addition, working with Joe Hand Promotions helps you level up your social media presence with ready-to-use digital assets for promoting events, while also expanding your visibility through our bar finder, FANZO connecting your establishment with local fans looking for the best places to watch live sports.
A FREE GUIDE MADE FOR YOU
To help bring all of this together, Joe Hand Promotions provides all of our customers with access to a Best Practices Guide designed to support successful event execution. This resource is built to help you think through each stage of your strategy and uncover opportunities to improve the overall experience without overcomplicating your approach.
If you’re looking to take the next step in building out your live sports strategy, we’re here to help.
Want access to the full guide? Let’s talk👉 contact us now.