If you’ve built a strong restaurant or bar, you already know that great food is only one part of the equation. What truly keeps customers coming back is the experience. It starts the moment they walk through your doors and continues through every moment they spend in your space.
Over the past five decades, Joe Hand Promotions has worked alongside bar and restaurant owners to help create those experiences. The kind that brings people together, keeps them engaged longer, and ultimately drives stronger business results. Along the way, we have learned what works.
It starts with giving people a reason to choose your establishment in the first place.
1. GET EXCLUSIVE ACCESS TO LIVE SPORTS CONTENT
Live sports have a unique way of transforming a space. A regular night can quickly turn into a high-energy, shared experience that customers cannot replicate at home.
Fans are always searching for a place to watch the biggest games and fights. When you offer premium live sports, you position your establishment as that destination. It becomes the place where groups gather, where energy builds, and where memorable nights happen.
There is also a direct impact on your business. Sporting events naturally keep customers in their seats longer, which leads to more food and beverage orders and higher average check sizes. On average, 82% of customers are likely to buy more food & beverages if showing their favorite event.Â
Of course, showing live sports the right way matters. It is not as simple as turning on a TV and streaming an event. Having the proper commercial rights is essential, and that is where Joe Hand Promotions comes in. From major fight nights to college football matchups, we help ensure you have access to the content your customers want, all while staying compliant.
Once you have the right content, the next step is making sure people know about it.
2. HELPING FANS FIND YOU
Even the best event lineup will not drive results if customers do not know where to go.
That is why visibility plays such a critical role. Through the FANZO Bar Finder, Joe Hand Promotions customers are placed directly in front of fans who are actively searching for nearby establishments showing specific events.
Each event you purchase is automatically added to your profile, making it easy for potential customers to see exactly what you are showing and when. It removes the guesswork and helps guide them straight to your door.
For establishments looking to stand out even more, Sponsored Bar placement offers an added advantage. By appearing at the top of search results and reaching a wider audience, you increase your chances of being the first choice when fans are deciding where to watch.
Sponsored listings receive:
- Top placement in local searches
- Significantly increased visibility over standard listings
- A wider radius of reach
- Premium exposure during major fight weeks
- 12% more visibility than a normal listing
With the right visibility in place, the focus shifts to building anticipation.
3. MARKETING MADE EASY
Promotions are not just a part of our name, they are rooted in the beliefs of our company.Â
Promotion is often the difference between a slow night and a packed one. The more your customers know about what you are showing, the more likely they are to plan their visit around it.
At the same time, managing promotions can feel overwhelming when you are already focused on day-to-day operations. That is why Joe Hand Promotions provides marketing support designed to make this easier. With ready-to-use digital assets, you can quickly and effectively spread the word without adding extra stress to your plate.
4. REAL TIME, REAL PERSON SUPPORT
Live events come with high expectations, and when something needs attention, timing matters.
One of the biggest frustrations for business owners is not being able to reach a real person when it counts. At Joe Hand Promotions, that is never the case. Our team is available to help you get set up, answer questions, and troubleshoot issues in real time.
Because many of the biggest events take place on nights and weekends, we make sure support is available when you need it most. You are not left figuring things out on your own during critical moments.
Beyond event support, we also keep you informed about upcoming opportunities so you can continue planning ahead and maximizing your calendar.
TURNING LIVE SPORTS CONTENT INTO LONG-TERM SUCCESS
Success in this industry is built on consistency. It is about creating an environment that customers want to return to again and again.
By combining premium content, strong visibility, effective promotion, and reliable support, you create more than just a place to eat or drink. You create a destination.
That is where Joe Hand Promotions makes the difference. We help turn individual events into experiences, and those experiences into lasting business growth.
Ready to get started? Contact us now: https://www.joehandpromotions.com/contact-us/Â