Jake Paul might’ve started as a viral YouTube personality, but today, he’s one of the biggest names in combat sports—and more importantly, one of the biggest draws for bars and restaurants. At Joe Hand Promotions, we’ve seen the impact his fights have on foot traffic, viewership, and revenue for bars and restaurants nationwide.
Whether you’re a longtime fight fan or a casual observer, one thing’s clear: Jake Paul has figured out how to capture attention and convert it into engaged audiences. And with his team at Most Valuable Promotions (MVP), he’s redefining how events are marketed, hyped, and consumed.
What This Means For Your Business
If you showed last year’s Paul vs. Tyson event at your establishment, you already know what we’re talking about. It was more than a fight, it was a cultural moment. Even with fans able to stream the fight at home on Netflix, bars were still packed and buzzing with excitement!
Don’t just take our word for it—here’s what one bar owner had to say:
“With only a few days to promote the fight, we had to turn people away at the door, and they still stood out in the parking lot trying to watch it over the fence. Joe Hand and DirecTV were great at getting us up and running in less than a week.” — Leo Boyd, Crazy Otter
The Paul vs.Tyson fight was not a one-off effect. Paul’s events consistently spark conversation across generations and demographics. His audience is young, active, and eager to go out to watch the action live—which is exactly the kind of energy bars and restaurants thrive on! In fact, during Jake Paul fight weeks, our barfinder platform, OnTap Sports, sees an average increase of 180% in fan searches for bars and restaurants showing his events compared to non-event weeks. That’s real demand and real opportunity for your business that you could be missing out on by not showing.
Bring the Buzz to Your Bar with Joe Hand Promotions
At Joe Hand Promotions, we make it easy to turn major sporting events—like Jake Paul fights—into big nights for your business. When you partner with us, you get everything you need to make the most of the moment:
- Commercial broadcast rights (so you’re fully covered—no piracy concerns)
- Marketing materials to help you promote the event
- Increased foot traffic and longer stays from eager fight fans
- A young, high-energy crowd ready to eat, drink, and spend
- Ongoing support from the Joe Hand Promotions team
So why should Jake Paul keep showing up on your bar’s screens? Because it’s not just about adding entertainment, it’s about driving foot traffic, keeping guests longer, and increasing food and drink sales. Jake Paul delivers results. And he’s back in the ring on June 28th against Julio Cesar Chavez Jr.—an event poised to bring the same energy (and revenue) as his past blockbuster bouts.
Let’s talk about how to turn hype into revenue. Call us at 1-800-557-4263 to get started!