Great news for bar owners, restaurant managers, and commercial operators: We have partnered with Amazon Prime Video to bring an expansive lineup of live sports programming directly to your screens through the Joe Hand Promotions App—at no additional cost!
The agreement expands the premium sports offerings available to hospitality operators, delivering year-round access to some of the most sought-after live sports properties in the industry. Through the JHP App, commercial venues will have access to Prime Video’s growing lineup of exclusive sports content, including the NFL, NBA, WNBA, NASCAR, The Masters Tournament, National Women’s Soccer League, New York Yankees baseball, and marquee college basketball events.
“We are thrilled to add Amazon Prime Video’s incredible sports portfolio to our commercial programming lineup,” said Joe Hand Jr., President of Joe Hand Promotions. “Prime Video has quickly become a major destination for premier live sports, and this agreement allows us to bring that high-demand content to bars and restaurants nationwide. From NFL games and NBA action to iconic events like The Masters, we’re ensuring our customers have access to the content sports fans want to see at no additional charge.
What Sports Programming Is Included?
Bar and restaurant owners can stream live NFL, NBA, NASCAR, The Masters, WNBA, NWSL, Yankees baseball, and marquee college basketball matchups.Â
The full lineup of events includes:Â Â
NFL
- Thursday Night Football
- Black Friday Football
- Wild Card Playoff Game
NBA
- 66 regular season games, primarily Thursday and Friday night doubleheaders and select Saturday afternoon matchups
- NBA Cup Quarterfinals, Semifinals, and Championship
- Complete NBA Play-In Tournament coverage
- Select First and Second Round NBA Playoff series
- Conference Finals coverage
WNBA
- 20-30 regular season games
- Commissioner’s Cup Final
- Select playoff games, including First Round series and Semifinal series
- Limited coverage of the WNBA Finals
College Basketball
- Duke vs. UConn (November 25, 2026) at T-Mobile Arena, Las Vegas
- Duke vs. Michigan (December 21, 2026) at Madison Square Garden, New York City
- Duke vs. Gonzaga (February 20, 2027) at Little Caesars Arena, Detroit
Additional Sports Properties
- The Masters Tournament: Exclusive coverage from 1:00 p.m. to 3:00 p.m. ET on April 8-9, 2027
- 25-27 NWSL matches, including Friday night regular-season matches, the Challenge Cup, and one playoff quarterfinal
- Five NASCAR Cup Series races
- 21 New York Yankees regular season games
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Drive Year-Round Customer Traffic
The integration of Amazon Prime Video’s sports content further strengthens our commitment to providing hospitality operators with the most comprehensive portfolio of premium sports entertainment available in the commercial marketplace. The diverse lineup spans multiple sports and seasons, helping venues drive customer traffic throughout the year.
In addition to Amazon Prime Video Sports content, JHP’s premium content lineup on the app includes:
- Championship Rounds, which includes UFC numbered events, UFC Fight Nights, Zuffa Boxing, UFC BJJ, Power Slap, and Dana White’s Contender Series.
- ESPN+ for Business
- WWEÂ
- AEW
- PBC PPV Boxing events
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How to Get Started
Establishment owners and operators can easily start streaming by calling 1-800-557-4263 or visiting www.JoeHandPromotions.com to set up an account. Once registered, simply download the Joe Hand Promotions App on a supported device, including Amazon Fire TV, Google TV, or Apple TV, or use a laptop and start streaming. With no special hardware or device fees, getting access to live sports has never been easier.