You (“Contributor”) hereby grant to Joe Hand Promotions, Inc. (“Company”) and its affiliates, and each of their respective direct and indirect licensees, successors, and assigns (collectively, "Licensee"), a perpetual, irrevocable, non-exclusive, freely transferable and sublicensable, fully paid-up and royalty-free right and license to use the images, including all copyrights and other intellectual property rights therein and all exploitation and allied, ancillary, and subsidiary rights therein (including the right to exploit the images, in perpetuity, throughout the universe, in any and all media and by any and all technologies and means of delivery whether now or hereafter known or devised) for the purpose of advertising, promotion, and other commercial and business purposes in connection with Company and its affiliates and their businesses, products, and services. For purposes of clarity and without limiting the foregoing, Contributor agrees that the foregoing grant includes the rights: (a) to modify, edit, combine with other materials, translate, include in collective works, and create derivative works of the images (collectively, "Adapt," "Adapted," and "Adaptation" have correlative meanings); and (b) to reproduce, perform (publicly or otherwise), display (publicly or otherwise), and transmit the images, in whole or in part, and as provided by Contributor unmodified or Adapted.