When Canelo Álvarez steps into the ring, it’s not just a fight—it’s a spectacle. As the only Mexican boxer to become an undisputed champion, Canelo is a global icon and one of boxing’s top draws. With a record of 62-2-2 and 39 knockouts, he’s proven himself time and time again as the pound-for-pound king. He’s claimed titles in four weight classes—super middleweight, junior middleweight, middleweight, and light heavyweight—and currently holds the WBC, WBA, and WBO super middleweight belts.
Want to know more about Canelo’s legendary career? Check out this full breakdown from ESPN.
Why Canelo = Revenue
Canelo isn’t just a boxing superstar, he’s a draw for sports fans of all kinds. Whether it’s his Mexican pride, his pound-for-pound dominance, or the sheer excitement of watching him in the ring, fans show up for Canelo. And if you’re a bar or restaurant owner, that energy can mean serious business.
You’d think a legacy like that signals the final rounds—but not for Canelo. He’s publicly stated he has seven more years left in the ring, meaning plenty more opportunities for fans, and bar owners, to get in on the action.
At Joe Hand Promotions, we know the ‘Canelo Craze’ is real. Every time he fights, we see bars and restaurants packed, drinks flowing, and fans returning again and again. It’s not just great boxing, it’s great business.
OnTap Numbers Don’t Lie
Don’t just take our word for it—Canelo’s last fight against Berlanga last September told the story loud and clear. We tracked the data through the OnTap Sports platform, and the results were impossible to ignore:
- 494,000+ impressions during fight week — fans actively searching for where to watch
- 12,300+ profile clicks — driving massive traffic to bar listings
- During fight week, 361 bars upgraded to Sponsored listings, generating an 8x performance boost
- Over 53,000 impressions in a 48-hour time span
Even on non-event weeks, bars using OnTap Sports continue to see strong customer engagement — with more than 10,000 impressions and steady Sponsored Performance. But when Canelo steps into the spotlight, everything scales up.
Let Us Bring the Canelo Craze to Your Establishment
Your customers want more than just food and drinks—they want a reason to gather. Canelo fights bring the kind of energy that fills seats and keeps them filled for hours. And we make it easy for you to legally and affordably show the event. Partnering with Joe Hand Promotions means you’ll have everything you need to turn fight night into a knockout night for your business. We’ll handle the licensing. You handle the crowd.
Don’t sit on the apron—tap into the Canelo lore that keeps customers coming back again and again.
Ready to show the next Canelo fight? You’re in luck, Canelo Álvarez steps into the ring once again on May 3rd, this time against undefeated William Scull in a can’t-miss super middleweight clash. A win could seal another undisputed crown at 168 lb.
Call 1-800-557-4263 to purchase.