The 2 Most Important Things to Consider When Opening a Sports Bar
As sports bar marketing specialists, we know that your primary goal is to pack the house! A packed house reflects heavy foot traffic and thriving sales, two key indicators of a successful sports bar. As you continue researching all the business details necessary to open your doors, below are the two most important things to consider in order to create a great sports viewing experience to keep fans coming back time and time again.
- Understanding Your Target Audience
- Selecting the Right Sports Content Partner
Understanding Your Target Audience
When it comes to attracting customers and maintaining a loyal fan base, it’s important to understand your target audience. The first thing you should do is some market research. Poll locals around your planned sports bar to understand:
- Sports – What sports are your target audience most interested in? Football, Soccer, Hockey?
- Teams – Are there specific teams that your target audience are die-hard fans for? For example, if you’re opening a sports bar in Philly, you better make sure to feature the Eagles on game day!
Once you’ve gathered all the data, put together a list that identifies and prioritizes the sports and teams your target audience would be most interested in viewing at your bar. This will enable you to tailor your sports content to match their interests and help give your bar the competitive edge it needs to stand out and become a go-to.
Selecting the Right Sports Content Partner
Keep in mind that you can’t just turn on your bar TV’s and start streaming all your preferred live sports content, as you will run into piracy issues that may result in large fines and penalties. Partnering with a content partner such as Joe Hand Promotions ensures that you gain the access your establishment needs, without breaking the law.
With our deep portfolio of live sports and entertainment content, we partner with you to identify and prioritize the sports and teams your target audience would be most interested in viewing at your bar. This ensures that you feature content that matters most to your audience, giving your bar the competitive edge it needs to stand out and become a go-to.
Plus, our team will help you promote your sports content and watch parties with a focus on maximizing retention and driving your business forward in order to turn viewers into advocates, and visitors into loyal customers.