There’s nothing quite like the energy of a packed bar on fight night or during a major game. The buzz, the crowd, the cheers—it’s a moment that keeps customers coming back. But what most people don’t see, is the work that goes in long before the first fan walks through the door. That’s where the real success begins—and where Joe Hand Promotions comes in.
At Joe Hand Promotions, we’ve spent decades helping bar and restaurant owners turn live sports into real business wins. And if there’s one thing we’ve learned, it’s that a successful watch party starts well before the TVs go on.
Whether it’s a high-profile pay-per-view event or exclusive ESPN+ for Business content, your pre-event strategy can be the difference between an average night, and one that sets new sales records.
The best establishment knows how to:
- Promote the event digitally at least three weeks prior to drive significant foot traffic
- Optimize their seating layout to increase dwell time
- Train staff to create an elevated customer experience
And that’s just scratching the surface.
How Joe Hand Promotions Helps You Win
Joe Hand Promotions’ customers don’t just get access to premier sports content—we provide the tools that help you turn those events into real revenue.
That includes:
- Digital promo materials for social, website, and in-store signage
- Print materials like event posters shipped directly to your venue
- A detailed Pre-Event Checklist tailored to each event
- Exclusive access to our industry-best practices guide curated from our decades of experience working with bar and restaurant owners!
We’ve thought through every detail so you don’t have to—because the work you put in before the event is what sets the tone for the entire night.
Ready to elevate your event-day game? Become a JHP customer and get access to our full best practices guide, proven strategies, and more.
Let’s talk 👉 https://www.joehandpromotions.com/contact-us/