As a bar or restaurant owner, you understand how powerful live sports can be for driving traffic and keeping customers engaged. With the sports media landscape changing so quickly, there are now countless options for what to show on your TVs. When it comes to sports, though, it’s not just about filling your screens—it’s about choosing the right games and events that keep fans coming back all year long.
That’s where ESPN+ for Business comes in.
Designed specifically for the commercial hospitality industry, ESPN+ for Business gives you access to hundreds of live sporting events each month that you can’t get on regular ESPN or traditional cable packages. In just four years, ESPN+ for Business has become one of the most popular sports subscriptions and growing powerhouse products for bars, restaurants and other establishments, and for good reason.
What Exactly Is ESPN+ for Business?
Created specifically for the hospitality market, ESPN+ for Business is a linear TV adaptation of the widely popular ESPN+ streaming subscription.
Here’s how it differs from other ESPN platforms:
Platform | Who It’s For | What You Get | Where You Can Show It |
|---|---|---|---|
ESPN | Anyone with cable or satellite (linear TV) | Regular ESPN programming | Public or private settings |
ESPN+ | Individual & residential viewers | Streaming-only live events and original content | Private home use only (not licensed for commercial display) |
ESPN+ for Business | Bars, restaurants, casinos, hotels, and other establishments | Seven channels of ESPN+ exclusive live events designed for public viewing | Commercial establishments (fully licensed for commercial use) |
As you can see, the events featured on ESPN+ for Business are not available commercially through ESPN’s traditional linear TV networks.
In addition, ESPN+ for Business is licensed for public viewing in commercial establishments, which ensures your establishment can legally show these premium events while expanding your sports offerings and setting your establishment apart from competitors who only rely on standard TV programming.
What’s Featured On ESPN+ for Business
The ESPN+ for Business lineup delivers nonstop live sports across seven premium sports channels — available through Joe Hand Promotions via DIRECTV for BUSINESS or the Joe Hand Promotions streaming app.
So far this year, ESPN+ for Business has featured more than 1,800 live events, with over 200 more still to come, keeping your screens packed with content morning, noon, and night.
To break it down even further, over the course of this year, ESPN+ for Business offered:
- 372 men’s and women’s college basketball games
- 388 soccer matches, including FA Cup, La Liga, Bundesliga, and more
- 110 college football games
- 52 NHL matchups
- 245 PGA TOUR LIVE tournaments
Plus: exclusive coverage from niche and emerging sports, like cricket, that attract diverse audiences year-round.
Unlike cable networks that fill airtime with replays or talk shows, ESPN+ for Business only provides live sports events giving your customers more reasons to stay, cheer, and spend.
Sports for Every Crowd, Every Time of Day
With events all day, ESPN+ for Business helps you fill seats during any part of the day — not just during prime-time games.
Here’s how live content has played out so far in 2025:
- Daytime (11 AM – 3:29 PM ET): 618 live events
- Happy Hour (3:30 PM – 6:29 PM ET): 387 live events
- Dinner Rush (7 PM – 9:59 PM ET): 668 live events
- Late Night (10 PM – 11:59 PM ET): 64 live events
Whether you’re looking to boost lunchtime foot traffic, extend happy hour, or keep guests lingering after dinner, ESPN+ for Business ensures there’s always something your customers can watch.
To see what’s coming up, you can check out the upcoming events schedule HERE
Ready to Elevate Your Content Offerings?
Overall, ESPN+ for Business is the perfect solution to help transform your establishment into a sports hub where guests want to stick around longer, order more, and keep coming back for all types of sports action.
Getting started is quick and easy. Reach out today to learn how ESPN+ for Business can give your bar or restaurant the competitive edge it needs!
Contact us at sales@joehandpromotions.com or call 1-800-557-4263 to speak with a sales representative directly!