How to Determine Which Sports Content is Best for Your Bar
All bars and restaurants have different audiences and customer needs, and it’s important to adjust your live sports strategy to accommodate those. But, with so many different options available, it can be challenging to determine which sports content delivers the best impact for your establishment.The key to this isn’t to show every event, or take […]
From Couch to Commercial
The way consumers watch content has changed dramatically. This evolution creates new opportunities for bars and restaurants, but it also comes with new responsibilities. As more streaming services expand from residential viewing into the commercial space, understanding how to legally show content in your business is more important than ever. Piracy discussions now involve streaming […]
Inside the New UFC Event Model for Commercial Establishments
Over the last six months, the commercial landscape surrounding UFC content has evolved. As we outlined in our recent blog, What Bar and Restaurant Owners Should Put On Their Radar in 2026, UFC signed a seven-year deal with the streaming service Paramount+ for exclusive residential distribution. That shift to a subscription service at home has […]
The Ins and Outs of Live Sports in Casinos
When you bring live sports into casinos and sportsbooks, you are doing far more than simply showing an event. You are creating an immersive experience that attracts large groups, keeps them engaged and on-site longer, and encourages repeat visits. In fact, our recent Technomic research shows that 97% of casinos surveyed agree or somewhat agree […]
What Bar and Restaurant Owners Should Put On Their Radar in 2026
At Joe Hand Promotions, we spend every day talking to bar and restaurant owners across the country. We see what’s working, what’s changing, and where opportunities are being missed. Heading into 2026, a few key themes continue to rise to the top, and they all center around creating reasons for customers to choose your location […]
How To Maximize Your Holiday Season Rush with Live Sports
The holiday season is one of the busiest times of the year for bars, restaurants, and commercial spaces. With shoppers and diners everywhere looking for a place to relax, recharge, and enjoy themselves, creating an environment that entertains and engages customers is more important than ever. One of the most powerful tools for achieving this? […]
Streaming in the Commercial Space: Separating Fact from Fiction
Streaming isn’t just changing how people watch sports at home, it’s giving bars and restaurants the opportunity to bring live sports to their customers in a whole new way. But with commercial streaming on the rise, myths have cropped up. Many operators worry it’s complicated, expensive, or unreliable for live events. According to our 2023 […]
ESPN+ for Business: The Must-Have Sports Subscription for Bars and Restaurants
As a bar or restaurant owner, you understand how powerful live sports can be for driving traffic and keeping customers engaged. With the sports media landscape changing so quickly, there are now countless options for what to show on your TVs. When it comes to sports, though, it’s not just about filling your screens—it’s about […]
Streaming is Here- Breaking Down the Joe Hand Promotions App
The newly launched Joe Hand Promotions App makes streaming live sports easier than ever for bars, restaurants, and other establishments. In the past, you may have been limited in what events you could purchase depending on your signal provider. The JHP App changes that by giving you another way to access premium content. With just […]
Keeping the Momentum: How Post-Event Strategy Drives Future Success
The final bell rings, the ref raises a hand, the winner is declared and the crowd reacts, whether it’s cheers, shock, or celebration. The event may be over, but your opportunity to grow your business isn’t. What you do after the event can be just as important as everything leading up to it. Post-event strategy […]