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What to Put on Your Radar This College Football Season

College football is back, and for bars and restaurants, that means another opportunity to turn game day into a reason for customers to visit, stay longer and come back throughout the season. With games happening every week, ESPN+ for Business gives establishments access to exclusive college football matchups they can’t get anywhere else. More live […]

“The Notorious” Conor McGregor Effect

A picture of Conor McGregor yelling with hands on hip

Love him or hate him, Conor McGregor remains one of the biggest stars in combat sports history. On July 11th, “The Notorious” McGregor will be returning to the Octagon for the first time in five years when he headlines UFC 329 against Max Holloway in a rematch more than a decade in the making. A […]

The Ultimate Guide On How to Legally Show Live Sports in Your Bar

Sports fans cheering in a bar

Running a successful sports bar or restaurant involves more than just great food and a lively atmosphere. It’s about creating an experience for your patrons. Live sporting events bring an exciting environment that encourages customers to come back week after week for the action. For bar owners, understanding sports broadcasting and copyright laws is crucial […]

Understanding the Differences: Residential vs. Commercial 

If there’s one challenge to selecting live sports content for your bar or restaurant, it’s navigating which platform is broadcasting the content in a constantly shifting rights landscape. But for business owners, one rule remains absolute: how you view sports content at home is likely different than in your business setting.  For instance, if you […]

RECIPE FOR SUCCESS: HOW JOE HAND PROMOTIONS HELPS ESTABLISHMENT OWNERS SUCCEED

logos of Joe Hand Promotions content partners on top of a charcuterie board with food surround it

If you’ve built a strong restaurant or bar, you already know that great food is only one part of the equation. What truly keeps customers coming back is the experience. It starts the moment they walk through your doors and continues through every moment they spend in your space. Over the past five decades, Joe […]

Getting Your Live Sports Strategy Off the Bench

Joe Hand Promotions Logo circled with content logos and arrows around it

In our last blog, How to Determine Which Sports Content is Best for Your Bar, we outlined how to identify the right live sports to help drive traffic to your establishment. Once you’ve made those decisions, the next step is putting that strategy into action. Execution is where your live sports strategy truly makes an […]

How to Determine Which Sports Content is Best for Your Bar

All bars and restaurants have different audiences and customer needs, and it’s important to adjust your live sports strategy to accommodate those. But, with so many different options available, it can be challenging to determine which sports content delivers  the best impact for your establishment.The key to this isn’t to show every event, or take […]

From Couch to Commercial

A gavel with the words legal on the right hand side

The way consumers watch content has changed dramatically. This evolution creates new opportunities for bars and restaurants, but it also comes with new responsibilities. As more streaming services expand  from residential viewing into the commercial space, understanding how to legally show content in your business is more important than ever. Piracy discussions now involve streaming […]

Inside the New UFC Event Model for Commercial Establishments

UFC fighter on a TV screen with hands holding a beer glass and pointing in front of it

Over the last six months, the commercial landscape surrounding UFC content has evolved. As we outlined in our recent blog, What Bar and Restaurant Owners Should Put On Their Radar in 2026, UFC signed a seven-year deal with the streaming service Paramount+ for exclusive residential distribution. That shift to a subscription service at home has […]