Streaming isn’t just changing how people watch sports at home, it’s giving bars and restaurants the opportunity to bring live sports to their customers in a whole new way. But with commercial streaming on the rise, myths have cropped up. Many operators worry it’s complicated, expensive, or unreliable for live events.
According to our 2023 Technomic study, the majority of operators were still using satellite systems and most had no plans to switch delivery within two years. Yet 78% already had smart TVs, which meant the infrastructure was ready even if operators were not fully on board.. At Joe Hand Promotions, we pride ourselves on offering customers choice in how they receive their signal, giving options for satellite, cable, and streaming. That commitment to giving customers maximum flexibility is what pushed us to launch our own streaming app. In October 2025, we launched the Joe Hand Promotions app, built specifically for commercial use, providing a reliable platform for operators to stream premium live sports in their bars, restaurants, or other establishments.
Now let’s separate fact from fiction and explore what commercial streaming really looks like today and how the Joe Hand Promotions app makes it simpler than ever to bring premium live sports to your establishment.
Myth #1: Streaming Is Difficult
Joe Hand Promotions has taken its decades of experience working with bars and restaurants to create the most straightforward, customer-friendly streaming solution in the market. The app is built specifically for commercial use and consolidates your Joe Hand Promotions content into one place. One app, one consistent login, one simple experience.
Whether you are showing ESPN+ for Business, UFC, select boxing events, or AEW pay-per-views, the app makes managing sports programming effortless and delivers the live action your customers are looking for without any tech headaches.
Myth #2: You Need Expensive Equipment
Do you think streaming live sports requires a major tech investment? Think again. Many establishment owners assume they need new TVs, complicated wiring, or pricey hardware, but most establishments already have what’s required.
A reliable internet connection and a compatible device is all it takes to deliver a smooth streaming experience that performs just as well as traditional broadcasts. The platform even supports up to 20 TVs streaming at once so every screen in your establishment stays in the action!
If your current setup does not include a streaming-capable TV or compatible device, here are some options to get your establishment ready:
- Amazon Fire TV (FireTV OS 6.0 and above)
Devices: Amazon Fire TV Stick, select smart TVs from Fire TV, Panasonic, and TCL - Apple TV (tvOS 17.0 and above)
Devices: Apple TV HD (4th generation – 2015 and newer), Apple TV 4K (1st–3rd generation) - Android (Google) TV (OS 7.1 or above)
Common devices: Google Chromecast with Google TV, Onn. Streaming Box (Walmart), Nvidia Shield, Google TV Streamer - Â Select smart TVs from Sony, TCL, Hisense, Phillips, and Onn.
     For full compatibility details, check each manufacturer’s website.
Before investing in new hardware, review your existing setup. Your establishment may already be fully prepared to stream live sports through the Joe Hand Promotions app.
Ready to Stream Smarter?
The Joe Hand Promotions app makes streaming effortless with no juggling of passwords or complicated setup with required hardware. Just premium live sports delivered directly to your TVs.
Bring the future of sports entertainment to your venue. Visit the Joe Hand Promotions app page to learn more, streamline your setup, and give your customers a front row seat to every must-see event.