The final bell rings, the ref raises a hand, the winner is declared and the crowd reacts, whether it’s cheers, shock, or celebration. The event may be over, but your opportunity to grow your business isn’t. What you do after the event can be just as important as everything leading up to it. Post-event strategy is where you turn one-time guests into repeat customers, and make your bar or restaurant the place fans want to be for every fight night or game day.
Why the Work Doesn’t Stop When the Fight Ends
The hours (and even days) after a major event are a golden window. Guests are engaged, your bar is still top of mind, and the excitement is still fresh. That’s when a proactive bar and restaurant owner (like yourself) should:
- Look for ways to extend the energy of the night rather than letting it fizzle out.
- Use the moment to keep fans connected long after they’ve left your doors.
- Find opportunities to build anticipation for what’s coming next, so customers already know where they’ll be for the next big fight
And here is the key: consistency matters. Success does not come from pulling out all the stops once in a while. It comes from repeating this process before, during, and after every event. When you build that rhythm, your customers know what to expect and will return time and time again because your establishment has become the place for live sports.
The Full Playbook: Joe Hand Promotions Best Practices Guide
At Joe Hand Promotions, we know that building long-term success means looking beyond just event night. That’s why our customers get exclusive access to our Best Practices Guide—a detailed resource packed with post-event strategies, cross-promotion tactics, and customer retention ideas to help you keep the action going.
From lead-capture methods to creative ways of extending the guest experience, our guide is built to help you turn every event into repeat business. And it’s available for free for all Joe Hand Promotions customers.
Want access to the full playbook? Let’s talk 👉 https://www.joehandpromotions.com/contact-us/