Bar Marketing Strategies for Premium Events
- Posted on: Jun 15, 2018
Our founder Joe Hand Sr. likes to say that nothing draws a crowd like a big fight, and there are few people who would know as well as the man who helped arrange the first Ali-Frazier fight! But while our exclusive events have great value, it’s not as simple as ordering one and turning on the right channel on fight night.
No matter what type of event you’re planning, it’s not enough to just book talent or buy content - you need to reach your customers and build excitement. In other words, you need a bar marketing strategy.
As event marketing experts for years, here are the most effective promotional strategies we’ve seen:
Everyone is posting on social media, so you need to make sure you’re engaging your fans with unique content. Below are just a handful of the best ways to do so.
Creating a Facebook event is a must! Ask us to co-host with you, we’d be happy to accept. Facebook events are searchable by Google, so fans looking for a venue in your area will be able to find you. Even better, people who liked your page will get a notification that you’ve added an event. And if they show interest in attending, their friends will too! Every time you update the Facebook event, a reminder will be sent to those who’ve indicated interest.
Not surprisingly, we’ve also found video content, especially short, high-energy clips, works best to grab attention. Our partners at UFC, Showtime Championship Boxing, and UFC produce some of the best video packages in the world - and they’re available free in our marketing hub!
If you don’t have time to craft your own social posts, we’ll do the work for you! For each event, Joe Hand Promotions provides a social media cheat sheet with suggested posts for Facebook and Twitter. Just copy and paste at our recommended intervals and be done with it! When putting these posts together though, consider “boosting” posts to your followers for as little as $5 a day. Without the extra nudge, your posts may be reaching as few as 1-2 percent of your page’s total audience.
Last but not least, creating a custom hashtag specific to your location or event can do wonders. For example, we like to use #JHPUFC on UFC nights. The best custom hashtags relate to your business and may include things like your name, location, a slogan, a date, or a catchy phrase. These special hashtags will help you brand your event and grow your audience.
The Right Message
When crafting any kind of advertising, be it for social media or any other channel, it’s important to remember the three factors bar watchers find most important in picking a place to watch an event, which should all be reflected in your advertising messaging:
- The presence of large-screen TVs
- The number of TVs in the venue
Don’t forget to also include a call to action or an offer, including things like buckets of beer, pre- or post-fight specials, VIP seating or reservations, special menus, etc. Our research shows ads are more effective when they engage rather than just raise awareness about the event.
It’s also imperative that you pay attention to the timing of your marketing. Did you know that 71 percent of bar watchers plan where to watch a week to two days before the event?
When you order one of our exclusive sporting events, you’ll receive both point-of-sale materials and digital assets to promote the event in your store, on the web, and across social media. You will also receive access to a toolkit of marketing resources and our proven event-marketing system. But our best resource is our team of event consultants and marketing professionals.
If you're interested in learning more about our proven bar marketing strategies, contact us today! We're always available for one-on-one consultations and will walk you through our best practices for promoting your first event.