UFC INKS NEW PACT WITH JOE HAND PROMOTIONS TO CONTINUE AS EXCLUSIVE COMMERCIAL PAY-PER-VIEW DISTRIBUTOR

UFC INKS NEW PACT WITH JOE HAND PROMOTIONS TO CONTINUE AS EXCLUSIVE COMMERCIAL PAY-PER-VIEW DISTRIBUTOR

LAS VEGAS - UFC®, the world’s premier mixed martial arts organization, and Joe Hand Promotions, Inc. today announced a multi-year extension of their Pay-Per-View television distribution agreement in which Joe Hand Promotions serves as UFC’s exclusive commercial distributor throughout the United States. This extension builds upon
the long-term commercial distribution rights partnership that began in 2001.

“UFC and Joe Hand Promotions have been synonymous with Pay-Per-View success for nearly 20 years and we’re thrilled to continue our outstanding partnership,” said Lawrence Epstein, UFC Chief Operating Officer. “It’s only fitting that we announce this extension with one of our longest-tenured partners as we prepare for UFC 243®:
WHITTAKER VS. ADESANYA. Joe Hand Promotions is a valuable resource to UFC as they help us market our biggest events to a strategically important segment of our audience, commercial establishments.”

“UFC is the largest Pay-Per-View provider in the world with some of the world’s top competitors, unparalleled leadership and an incredible brand, and we are proud to be their exclusive commercial distribution partners,” said Joe Hand Jr., President of Joe Hand Promotions. “Our relationship with UFC is the longest and most valued in the history of Joe Hand Promotions. We look forward to helping UFC further develop their brand and grow their customer and fan base by bringing the excitement of UFC to even more
commercial locations across the country.”

With nearly 50 years of experience in combat sports and entertainment, Joe Hand Promotions is the nation’s premier distributor of premium sports content to sports bars, casual-dining restaurants, casinos, military bases, and universities, with relationships with thousands of venues in the United States.

The next UFC event that Joe Hand Promotions will bring to establishments across the U.S. features two of the most talented fighters in mixed martial arts – Robert Whittaker and Israel Adesanya in the five-round main event at UFC 243 on October 5.

To find a bar or restaurant showing UFC 243®: WHITTAKER VS. ADESANYA on October 5, and other upcoming scheduled UFC events, access the official bar finder at https://bars.ufc.com/

Sports venues, sports bars, restaurants and other locations where sports fans gather can schedule showings in their establishment by contacting Joe Hand Promotions at 1-800-557-4263 or visit https://www.joehandpromotions.com.

About UFC®

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 300 million fans and 70 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to nearly one billion TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 60 countries. The organization’s digital offerings include FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC was acquired in 2016 by global entertainment, sports and content company Endeavor, along with strategic investors
Silver Lake Partners and KKR. UFC is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.

About Joe Hand Promotions

Joe Hand Promotions, the leading provider of live content to sports bars, restaurants, and dining establishments, has been bringing fan communities together to watch sporting events since 1971. The company has presented more than 25,000 events to establishments while boosting their food and beverage sales, expanding their customer base, and increasing their late-night revenues. JHP is a strategic partner with most national sports bar chains, and more than 10,000 independent sports-themed bars and restaurants have activated live sports events through the company.

Press Contacts:

UFC

Stephanie Gorman

702.222.0854

sgorman@ufc.com

Joe Hand Promotions

Ike Richman

215.760.2888

ike@richmancommunications.com

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