For Immediate Release:

October 13, 2020

LAS VEGAS - UFC®, the world’s premier mixed martial arts organization, and Joe Hand Promotions, Inc. today announced a multi-year extension of their Pay-Per-View television distribution agreement in which Joe Hand Promotions serves as UFC’s exclusive commercial distributor throughout the United States. This extension builds upon the long-term commercial distribution rights partnership that began in 2001.

“The Pay-Per-View model is an integral part of our business model,” said Lawrence Epstein, UFC Senior Executive Vice President and COO. “Our long-standing partnership with Joe Hand Promotions has allowed us to grow our business and reach new fans by bringing our largest events to bars and restaurants around the nation. We’re thrilled to continue this relationship.”

“This contract with UFC will carry us through two significant milestones: the 50th anniversary of our company next year and our 20th year partnering with UFC,” said Joe
Hand Jr., President of Joe Hand Promotions. “Our relationship with UFC is the longest and most important in the history of Joe Hand Promotions. It’s been incredibly rewarding to grow the network of commercial establishments and bars across the country, from a few dozen to several thousand, and watch those businesses reap the benefits of having UFC content on their television screens.”

With nearly 50 years of experience in licensing combat sports and entertainment programming, Joe Hand Promotions is the nation’s premier distributor of premium sports
content to sports bars, casual-dining restaurants, casinos, military bases, and universities, including thousands of venues in the United States.

The next UFC event that Joe Hand Promotions will bring to establishments across the U.S. features one of the most highly-anticipated matchups of the year, as Khabib Nurmagomedov and Justin Gaethje face off for the undisputed lightweight championship at UFC 254®: KHABIB vs. GAETHJE on Saturday, October 24, at 2:00 pm E.T. / 11:00 am P.T.

Sports venues, sports bars, restaurants and other locations where sports fans gather can schedule showings in their location by contacting Joe Hand Promotions at 1-800-557-4263 or visit https://www.joehandpromotions.com.

About UFC®

UFC® is the world’s premier mixed martial arts (MMA) organization, with more than 318 million fans and 102 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to nearly one billion TV households across more than 175 countries. UFC’s athlete roster features the world’s best MMA athletes, representing more than 65 countries. The organization’s digital offerings include UFC FIGHT PASS®, the
world’s leading streaming service for combat sports. UFC was acquired in 2016 by global entertainment, sports and content company Endeavor and strategic investors Silver Lake Partners and KKR. UFC is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.

About Joe Hand Promotions

Joe Hand Promotions, the leading provider of live content to sports bars, restaurants, and dining establishments, has been bringing fan communities together to watch sporting events since 1971. The company has presented more than 25,000 events to establishments while boosting their food and beverage sales, expanding their customer base, and increasing their late-night revenues. JHP is a strategic partner with most national sports bar chains, and more than 10,000 independent sports-themed bars and restaurants activate live sports events through the company. In UFC, SHOWTIME Championship Boxing, Premier Boxing Champions, PGA TOUR, and WWE, JHP is proud to represent the industry leaders in MMA, boxing, golf, and professional wrestling.

Press Contacts:


Stephanie Gorman



Joe Hand Promotions

Ike Richman



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