UFC 246: MCGREGOR VS. COWBOY IS TRENDING TO BE ONE OF THE LARGEST COMMERCIAL PAY-PER-VIEWS EVER

UFC 246: MCGREGOR VS. COWBOY IS TRENDING TO BE ONE OF THE LARGEST COMMERCIAL PAY-PER-VIEWS EVER

SPORTS BARS AND DINING ESTABLISHMENTS LINING UP TO SHOW UFC 246®: MCGREGOR VS. COWBOY ON JANUARY 18

Saturday night’s UFC 246®: McGregor vs. Cowboy is trending to be one of the largest commercial Pay-Per-View events of all time in terms of the number of sports bars and dining establishments expected to showcase the event, according to Joe Hand Promotions, UFC®’s exclusive commercial distributor throughout the United States.

UFC 246®: McGregor vs. Cowboy will take place Saturday, Jan. 18, at T-Mobile Arena in Las Vegas and will be broadcast nationally on Pay-Per-View at 10 p.m. ET / 7 p.m. PT.

Fans looking to find a sports bar or dining establishment showing Saturday’s event can visit Joe Hand Promotions’ Bar Finder at joehandpromotions.com/venue-search/

Sports bars or dining establishments looking to provide their customers with access to UFC 246®: McGregor vs. Cowboy should call Joe Hand Promotions at 1-800-557-4263.

Arguably the biggest star in mixed martial arts history, McGregor (21-4, fighting out of Dublin, Ireland) became the first fighter in UFC history to simultaneously hold championships in two divisions. Throughout his legendary career, he has earned spectacular victories over Eddie Alvarez, Nate Diaz, Jose Aldo, Chad Mendes, and Dustin
Poirier. McGregor now aims to take out another legend and prove he is still among the pound-for-pound best fighters on the planet.

The record holder for most wins and finishes in UFC history, Cerrone (36-13 1 NC, fighting out of Albuquerque, N.M.) is no stranger to delivering iconic MMA moments. During his storied run, he has netted incredible finishes against Mike Perry, Matt Brown, Rick Story, Edson Barboza, and Charles Oliveira. Cerrone now looks to continue building his legacy by securing another highlight-reel knockout in the biggest fight of his career.

Plus, former UFC lightweight champion and No. 11-ranked contender Anthony Pettis will return to 155 pounds against surging Diego Ferreira.

A former UFC and WEC champion, Pettis (22-9, fighting out of Milwaukee, Wisc.) returns to lightweight after an exciting run at 170 pounds. Among the most dynamic finishers in MMA, he has earned sensational stoppage victories over Stephen Thompson, Gilbert Melendez, Benson Henderson, and Charles Oliveira. He now has his sights set on another big win against one of the division’s toughest budding contenders.

A lightweight division mainstay since 2014, Ferreira (16-2, fighting out of Pharr, Texas by way of Terra Nova, Brazil) is currently riding a tremendous five-fight win streak. During
this run, the Brazilian Jiu-Jitsu black belt has secured impressive victories against Mairbek Taisumov, Rustam Khabilov, Jared Gordon, and Olivier Aubin-Mercier. Ferreira now hopes to add a former champion to his resume and crack the 155-pound top 15.

For the latest information on additional bouts for this event, please visit www.ufc.com. All bouts are live and subject to change.

About Joe Hand Promotions

Joe Hand Promotions, the leading provider of live content to sports bars, restaurants, and dining establishments, has been bringing fan communities together to watch sporting events since 1971. The company has presented more than 25,000 events to establishments while boosting their food and beverage sales, expanding their customer base, and increasing their late-night revenues. JHP is a strategic partner with most national sports bar chains, and more than 10,000 independent sports-themed bars and restaurants have activated live sports events through the company.

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