HIGHLY ANTICIPATED TRILLER FIGHT CLUB EVENT FEATURING JAKE PAUL VS. BEN ASKREN HEADLINE FIGHT AND LIVE MUSIC PERFORMANCES IN SELECT CINEMARK THEATRES ON APRIL 17
LOS ANGELES (April 14, 2021)——- Triller Fight Club’s highly-anticipated first event of 2021 will be shown in theatres, it was announced today. The fight and entertainment spectacle, with a fight card headlined by undefeated YouTuber-turned-boxer Jake Paul vs. UFC fighter Ben Askren, will be exhibited live in select Cinemark theatres on Saturday, April 17. Triller Fight Club is a partnership between Triller and Snoop Dogg and is spearheaded by Ryan Kavanaugh.
The Triller Fight Club in-theatre experience is made possible by Joe Hand Promotions, the leading provider of live content to bars, restaurants, theatres, and other public viewing venues.
The four-hour event, produced in a never-before-seen production style and unfolding as a true cinematic experience, will also include live performances by Justin Bieber, The Black Keys, Doja Cat, Saweetie, Diplo, Major Lazer and the exclusive world premiere of the hip hop supergroup Mt. Westmore (Snoop Dogg, Ice Cube, Too $hort and E-40) performing for their first time ever together. Emmy-winning filmmaker Bert Marcus is leading Triller’s re-imagining of boxing as a new kind of cinematic entertainment.
“We’re thrilled to help bring Triller Fight Club’s spectacular April 17 event, headlined by their two undefeated stars and some of music’s biggest artists into the wonderful
Cinemark Theatres for an unforgettable night,” said Joe Hand, Jr., President, Joe Hand Promotions. “This fight will be epic for fight fans around the world, including the diehard to the casual fan. And, to see this event live in the comforts of a Cinemark theater will be an unforgettable night for all.”
“At Triller Fight Club we are committed to reshaping the vision of excitement and storytelling in this most-loved sport,” said Ryan Kavanaugh. “This event will feel more like a
movie than a boxing match, and we’re grateful to Cinemark and Joe Hand Promotions for helping us provide that experience to more of our nationwide fans.”
The Jake Paul vs. Ben Askren fight is the second in what Triller and hip hop legend Snoop Dogg launched as “The Fight Club” after delivering a record-shattering, epic fight experience featuring Mike Tyson vs Roy Jones Jr. (November 28, 2020), one of the most-watched fights of all time.
Triller Fight Club will also present one of the unique broadcast line-ups calling the action, including SNL star Pete Davidson, media personality and host of NBC’s Access
Hollywood Mario Lopez, supermodel Taylor Hill, and internet stars Dixie and Charli D’Amelio. They will join Triller Fight Club co-owner Snoop Dogg as well as veteran boxing voices Ray Flores, Al Bernstein and Mike Coppinger creating an unprecedented commentating team for the event.
Produced live from Mercedes-Benz Stadium in Atlanta, GA, and showing in select Cinemark theatres across the U.S., Triller Fight Club’s 2021 event is headlined by Paul taking on former Bellator and ONE Championship champion Askren, who transitions to boxing after an MMA record of 19 wins and two losses, six knockouts, and six submissions. Askren joins Triller’s Fight Club with a significant amount of experience in combat sports.
The event kicks off at 8 p.m. ET with the live PPV main card starting at 9 p.m. ET. The fight card also features super lightweight Regis Prograis (New Orleans) taking on Ivan Redkach (Shostka, Ukraine); heavyweight MMA Bad Boy Frank Mir (Las Vegas) battling former IBF titleholder Steve Cunningham (Philadelphia, PA); and Joe Fournier (London) challenging music icon and worldwide star Reykon (Envigado, Colombia). The card will be subject to all professional boxing rules, with eight rounds and 10-ounce gloves, and each will be an official professional fight.
Fans can purchase tickets for $25 at Cinemark.com or on the Cinemark app to experience Fight Night on the giant screen. While relishing the white-knuckle action on screen, fans can also enjoy the unbeatable deals on concessions, including a large soda and medium popcorn combo for $5; $2 off draft beer; and $1 off a chicken sandwich or hot dog, in each case, where available.
Fans can locate Cinemark theatres showing this event by checking the Joe Hand Promotions Watch Party app: www.joehandpromotions.com/venue-search
Headquartered in Plano, TX, Cinemark (NYSE: CNK) is one of the largest and most influential movie theatre companies in the world. Cinemark’s circuit, comprised of various brands that also include Century, Tinseltown, and Rave, operates 531 theatres with 5,958 screens in 41 states domestically and 15 countries throughout South and Central America. Cinemark consistently provides an extraordinary guest experience from the initial ticket purchase to the closing credits, including Movie Club, the first U.S. exhibitor-launched subscription program; the highest Luxury Lounger recliner seat penetration among the major players; XD - the No. 1 exhibitor-brand premium large format; and expansive food and beverage options to further enhance the moviegoing experience. For more information go to https://ir.cinemark.com/.
Joe Hand Promotions is the leading provider of live content to bars, restaurants, and other public viewing venues. Joe Hand Promotions has been bringing fan communities together to watch sporting events since 1971. Over its history, Joe Hand Promotions has presented more than 25,000 events to commercial establishments, helping them boost their food and beverage sales, expand their customer base, and increase their late-night revenues.
TrillerNet is a first of its kind company consolidating technology and content platforms to lead the move to Internet 3.0. TrillerNet pairs the culture of music with sports, fashion, entertainment and influencers through a 360-degree view of content and technology. TrillerNet—which owns the globally popular Triller app used by musicians, celebrities, athletes, and overall culture setters—has more than 300 million users worldwide. The Triller app—unlike other popular short-video apps it is often compared to, encourages its users to post the content created on the app across other social media platforms and websites. The app uses proprietary AI and Machine Learning technology, which is uniquely tied to the content rather than the user. By tracking the content, Triller empowers its tastemakers and users to push their content virally to affiliated and non-affiliated sites and networks reaching hundreds of millions of additional users. Data and insights gleaned from the Triller network, its creators, artists and users (from the app and off network) are used to program longer-form content, connect users across the web with the content, and provide unprecedented opportunities for engagement and monetization. TrillerNet has developed highly successful campaigns that begin with the app and continue throughout the entire content and technology ecosystem with some of the biggest brands in the world, including Pepsi, McDonalds, Weedmaps, DraftKings, L’Oreal, and many others. TrillerNet offers brands a unique content and technology solution, including direct deals with the influencers and celebrities. This branded content journey starts with short-form video and can easily expand into valuable long-form content distributed through the Triller Network, such as live-event boxing and music PPVs, fashion shows, and episodic reality content on TrillerTV. Some of the more than 65 original half-hour TrillerTV shows include The D’Amelios Family’s “Ask a DAM Question,” Jennifer Lopez In The Morning, Jake Paul: Staying On Top, 2 Chainz Let’s Do It,
DJ Khaled’s Spreading Love, Hype House’s Thomas Petrou’s Coffee Talks, Josh Richards’ Josh Pong, Ur Lov’d: the Noah Beck Show, Fat Joe’s Masterclass, The Perez Hilton Show, and Violet Benson’s Too Tired To Be Crazy, among others. TrillerNet additionally owns Verzuz, the massive live-stream music platform launched by Swizz Beatz and Timbaland, and Triller Fight Club (www.TrillerFightClub.com) which launched last year with the highly successful Tyson-Jones Fight which shattered digital PPV records.