UFC and the Military: The Ultimate Morale Booster


UFC fighter Sage Northcutt visits Kendrick Club on Joint Base San Antonio-Randolph to watch UFC 204.

The UFC and the military have always had a special relationship. The UFC has brought live “Fight for the Troops” events to military bases across the country, including Fort Hood in Texas and Fort Campbell in Kentucky.

At Joe Hand Promotions, we’re proud to extend that relationship to the Pay-Per-View audience. We offer a special military rate and have partnered with dozens of military installations to bring the excitement of UFC to their active personnel. We can turn any on-base bar, restaurant, recreation center or lounge into the ultimate UFC party!

And you never know who will show up. During UFC 204, fighters fanned out across the country to watch the Pay-Per-View with service members. Bantamweight champion Cody Garbrandt visited Los Angeles AFB, strawweight contender Rose Namajunas was at Hill AFB in Utah, and rising star Sage Northcutt dropped in on the Kendrick Club at Joint Base San Antonio-Randolph

For more information on our military program, email us at customerfirst@joehandpromotions.com or call 1-800-557-4263 and ask for military representative Jim Fenstermacher.

Why UFC events?

UFC is the fastest-growing sport in the U.S. with more than 37 million fans.

43 percent of UFC fans are between the ages of 18-34, more than any other sport

73 percent of UFC fans are men

More than 20 percent of UFC fans are Hispanic

What military bases are saying:

"The Pacific Coast Club here at Vandenberg AFB has been using Joe Hand Promotions for two years in order to bring our airmen the best in UFC entertainment. We currently show every other UFC PPV event in our sports bar, which also enables us to get fight discounts and it has greatly increased our customer base in the venue on Saturday nights. We have a great relationship with our Joe Hand representative and this kind of service makes it simple and easy to do business with them over and over again. As part of their great service, Joe Hand also sends out promotional items that we are able to give away to our customers and this is a highlight on the night. I highly recommend Joe Hand Promotions to any other club that is trying to rejuvenate its customer base, as well as generate new business."

NIK SHAMROCK, NF-III, DFAC, Manager, Pacific Coast Club, Vandenberg AFB, Calif.