Casino Marketing: Bet on a Winner

Casinos around the country continue to look for new and exciting events as they become one of the fastest-growing forms of entertainment. Why not take it to another level by adding the most popular and fastest-growing sport in the world, the Ultimate Fighting Championship? As far as casino marketing ideas go, adding UFC pay-per-view events makes the perfect casino promotion.

If you need proof that UFC fights can help boost your casino marketing, take a look at SunRay Park & Casino in Farmington, NM. They’ve purchased approximately 100 pay-per-view UFC events, and wrote about how important the UFC has been for their casino marketing and local customers. “I would recommend any casino or sports bar to try purchasing a UFC event and see what revenue surprises are ahead,” said Anthony Montano, the casino marketing manager.

Casino Marketing with UFC Fights - Golden Nugget

Double Down on UFC Fights

Not only does the UFC attract a young demographic for casinos, but the UFC also brings a crowd full of cash. According to research by Street & Smith’s Sports Business Journal, 67% of males and 44% of women 18 to 34 identify themselves as UFC fans. A Scarborough Sports Marketing report found that MMA fans are 15% more likely to be making $75,000 or more annually.

After UFC 162 in July, we heard from the Golden Nugget Hotel & Casino in Las Vegas where over 600 UFC fans cheered on their favorite fighter. “Our fight fans enjoyed food and drink specials while watching the heart-pounding action on jumbo projection screens,” said Tiffany Hauck, the casino’s public relations manager.”

Some Trends Casinos Have Seen on Fight Night

  • UFC patrons visit the casino prior and after the events
  • Spirit and mood on Fight Nights get customers excited and ready to spend more money
  • Introducing UFC fans to other casino promotions
  • Increasing your customer base for repeat business at casino restaurants, shops and gaming tables
  • UFC is a social event. Instead of attracting individuals, you’ll appeal to groups

Pay Per View Events Mean Big Payouts

For the remainder of 2013, the UFC is broadcasting four historic cards that’ll produce nonstop action sure to attract UFC fans to your casino. Many are saying the Chris Weidman-Anderson Silva rematch and Ronda Rousey’s title defense at UFC 168 will be the biggest event in UFC history.

No doubt, this is the best stretch run of fights the UFC has ever delivered. The biggest names and best pound-for-pound fighters are all scheduled. Now is the perfect time to include UFC pay-per-view events in your casino marketing plans.

Big Upcoming Pay Per View Events

  • Sept: 21: UFC 165 - Jon Jones vs. Alexander Gustafsson for the Light Heavyweight Championship
  • Oct. 19: UFC 166 - Cain Velasquez vs. Junior dos Santos for the Heavyweight Championship
  • Nov. 16: UFC 167 - Georges St-Pierre vs. Johny Hendricks for the Welterweight Championship
  • Dec. 28: UFC 168 - Chris Weidman vs. Anderson Silver for the Middleweight Championship, Ronda Rousey vs. Miesha Tate for the Women’s Bantamweight Championship

Visit our Broadcast an Event page for more info on how to order and a list of UFC upcoming events.

Don’t Stream the Event on Your Own

If you’re thinking of streaming or broadcasting a UFC pay-per-view event on your own, don’t take that gamble. It’s a losing bet. Not only will your job be in jeopardy, but it’s illegal and you’ll face a fine under pay-per-view piracy laws.

If you’re showing a pay-per-view UFC event publicly, you must purchase a commercial license through Joe Hand Promotions, the exclusive commercial TV distributor for the UFC since 2001. Joe Hand Promotions will deliver your UFC signal through your satellite (Dish, DirecTV) or cable provider.

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Upcoming Events

UFC 211 - Stipe Miocic vs. Junior Dos Santos
Alexander Gustafsson vs. Glover Teixeira on Fox Sports 1
  • free broadcast