Casinos around the country continue to look for new and exciting events as they become one of the fastest-growing forms of entertainment. Why not take it to another level by adding the most popular and fastest-growing sport in the world, the Ultimate Fighting Championship? As far as casino marketing ideas go, adding UFC pay-per-view events makes the perfect casino promotion.
If you need proof that UFC fights can help boost your casino marketing, take a look at SunRay Park & Casino in Farmington, NM. They’ve purchased approximately 100 pay-per-view UFC events, and wrote about how important the UFC has been for their casino marketing and local customers. “I would recommend any casino or sports bar to try purchasing a UFC event and see what revenue surprises are ahead,” said Anthony Montano, the casino marketing manager.
Not only does the UFC attract a young demographic for casinos, but the UFC also brings a crowd full of cash. According to research by Street & Smith’s Sports Business Journal, 67% of males and 44% of women 18 to 34 identify themselves as UFC fans. A Scarborough Sports Marketing report found that MMA fans are 15% more likely to be making $75,000 or more annually.
After UFC 162 in July, we heard from the Golden Nugget Hotel & Casino in Las Vegas where over 600 UFC fans cheered on their favorite fighter. “Our fight fans enjoyed food and drink specials while watching the heart-pounding action on jumbo projection screens,” said Tiffany Hauck, the casino’s public relations manager.”
For the remainder of 2013, the UFC is broadcasting four historic cards that’ll produce nonstop action sure to attract UFC fans to your casino. Many are saying the Chris Weidman-Anderson Silva rematch and Ronda Rousey’s title defense at UFC 168 will be the biggest event in UFC history.
No doubt, this is the best stretch run of fights the UFC has ever delivered. The biggest names and best pound-for-pound fighters are all scheduled. Now is the perfect time to include UFC pay-per-view events in your casino marketing plans.
Visit our Broadcast an Event page for more info on how to order and a list of UFC upcoming events.
If you’re thinking of streaming or broadcasting a UFC pay-per-view event on your own, don’t take that gamble. It’s a losing bet. Not only will your job be in jeopardy, but it’s illegal and you’ll face a fine under pay-per-view piracy laws.
If you’re showing a pay-per-view UFC event publicly, you must purchase a commercial license through Joe Hand Promotions, the exclusive commercial TV distributor for the UFC since 2001. Joe Hand Promotions will deliver your UFC signal through your satellite (Dish, DirecTV) or cable provider.