Benefits of UFC Events: Big Fights Mean Big Business

Looking for that knockout promotion or bar marketing idea that’ll drive traffic to your sports bar? Join thousands of bar owners already enjoying standing-room-only nights and repeat business by broadcasting monthly UFC pay-per-view events.

Bars and restaurants showing UFC events see their revenue increase during fight nights. By purchasing a UFC Commercial License, businesses can see a boost in food and beverage sales and also expand their customer base.

Joe Hand Promotions will provide your bar with marketing ideas and free UFC promotional kits to help ensure a profitable event.

What is UFC?

UFC is the fastest growing sports organization in the world and a premium global brand. It is the largest Pay-Per-View event provider of mixed martial arts in the world.

UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe and features the world’s top athletes, such as Conor McGregor, Ronda Rousey, and Daniel Cormier.

Why UFC events?

  • No seasonality, events on all year-around
  • Media group viewing size is four people
  • Four-hour viewing time creates a high-value, social experience
  • 93 percent of UFC fans return at least once to the same bar in the next six months on a non-UFC night

Who Watches UFC Events?

  • UFC fans who visit bars and restaurants are male, diverse, and affluent:
  • 72 percent are male
  • 13 percent are African American and 18 percent are Spanish/Hispanic
  • 54 percent have a household income of $75,000 or more.

UFC is a Global Brand

  • More than 21 million Facebook fans
  • More than 5.3 million Twitter followers
  • More than 2.8 billion views and more than 3.7 million YouTube subscribers

Just got a thank you call from Joe Hand Promotions for being a loyal UFC pay-per-view customer for 70 fights now! Wow, time does fly. Our first fight was UFC 92 in December of 2008. Thanks for the recognition Joe Hand. Hopefully we can do 70 more."

– Showboat Saloon, | Wisconsin Dells, WI

Event Broadcasting FAQS

View all FAQ's